BY ROBERT KELLER
If you've ever asked yourself whether or not it makes sense for your dental office to engage and build up your social media presence, we're here to tell you YES. ABSOLUTELY!
While many dentists steer clear of social media, these platforms can be very beneficial to your practice when you use them the right way. Planning and executing a successful dental social media marketing campaign will take time and a lot of work to yield the expected results, but once the ball gets rolling, there's no stopping it.
Just in case you need a stronger nudge in the right direction, here are plenty of good reasons why your dental practice needs to be on social media today:
Your patients and competitors are all on social media.
What makes the big three – Facebook, Instagram, and Twitter – such powerful marketing tools is the fact that the majority of the world's population is on it. Your potential patients are in social medial; your competitors are too.
The reach and influence of social media are just mind-blowing. And if you're not using that to boost your business and lead people to your dental office's doorstep, then you're – without a doubt – missing out on a huge opportunity.
Many dental professionals argue that they’re too occupied spare social medial the time of day, and that's valid. But these reasons should not keep you from experiencing the benefits of social media to brands and businesses.
You don't have to do all of the work yourself. What your practice needs is a reliable digital marketing company to take care of your social media accounts and implement effective social media marketing strategies.
Get people to know your dental brand better.
Can you think of a better way to introduce your practice than social media? What’s truly great about social media platforms is that they allow users to let other people in on a more candid level.
Use social media to make your dental practice stand out. Posting photos and videos of your dental office and colleagues and sharing relevant dental-health-related content will highlight the personality of each team member and give the audience a glimpse of your team culture. Social medial can be the bridge that closes the gap and connects you to the people.
Boosts your practice’s popularity and reputation.
Anything that you post on social media, no matter how short or random, helps bring awareness to your practice and establishes your credibility. A simple comment or reply can make your existing and potential patients feel special, even if you have never met most of them in person.
Thanks to platforms like these, both the patients and the dental experts have a venue where they can exchange questions and ideas without feeling awkward.
An effective platform for educating people about dental health and developments in dentistry
Today’s patients are especially curious – and cautious as well, and the Internet has become a haven where they can access all the information they need. When people sense something wrong with their teeth or worry about an upcoming dental procedure, they usually read up about these things on Google to learn as much as they can.
Because social media has such vast reach and influence, it's an ideal place to share your knowledge about dental health, as well as the new advancements in dentistry. Dental education is somewhat lacking these days, and many people need to be properly informed about it.
Using social media to educate not only cements your authority in the field but earns you the public's trust and confidence. If some of these people are not your patients yet, they soon might be.
